Robert Mott Designs | Graphic Communications for Discerning Clients

Do you consider paying for graphic design to be . . .?

	A. “Money well spent.”
	B. “Something I wish I could spend more money on, but unfortunately my budgets always seem to be limited.”
	C. “A damn rip-off! My son easily could do that at one-third the cost or less!”

Does creating a new marketing project (example: company brochure)
take . . .?

	A. “About 3 months from start to finish. But no matter how long it takes, I want the process to keep moving forward!”
	B. “6 months or so, but that can depend on our budgets and cash flow.”
	C. “12 months (or more) . . . depending of course on my heavy workload. I know if I want it done right, I have to do most of it myself. But wait . . . can you do something in a week? I’ve got a convention coming up and I just realized my old brochures are all gone!”

Managing your company’s brand image means . . .

	A. “I like my design professional to set up systems and strategies that produce consistency for my market image.”
	B. “I like to spread my design projects out with various designers, trying some new things from time to time so my look doesn’t get stale.”
	C. “Stop telling me to use a consistent layout and font and just make my logo bigger. Sheesh!”

Do you believe you know more than anyone about how best to reach your target audience(s)?

	A. “I know a lot about my product, my competition and my audience/customers. I want to work with designers who respect my knowledge and my opinions, and can take my ideas to a higher level.”
	B. “I know what I like and what I don’t, so expect a strong opinion from me. And I’m open to good, solid advice, too. If your ideas make sense, I’ll listen and act.”
	C. “Of course. I’m the CEO! Just do what I say. NOW!”